Here is a picture of a Holographic diffuser (on the left) and a traditional diffuser (on the right)
produce a homogenous distribution of intensity across the beam angle
I posted this not long after I got my first HS1,I think it demonstrates well how evenly distributed the light is....

And while I am ranting.
Who is Jeremy at Grownorthern? I had the uncomfortable feeling that Jeremy is not a person, but a label used by whatever Filipino support person is available when the Grownorthen chat starts. Pretending to be a person with a nice British name bothers me. They could just say tech support.
Maybe I am wrong, that was just my feeling.
Your feelings are very amusing and very wrong,I met Dan and Jeremy at Spannabis last year along with the DP team,all lovely blokes....saying that it could have been a holograph of Jeremy I was taking to I can't be 100% on that lol.