They are SEO and marketing geniuses, not breeders. They realized that having page rankings and trendy advertising sells just as hard as actually being worth a shit (and that many don't give a shit, which I believe that point proven in a recent thread lol.)
Like that screenshot I sent you the other day, with that advert that took over 50%, if not more of the entire screen. I don't think we could get away with that here. lol