Old as the hills snakeoil marketing trick.
Create an award. (Or contest)
Manufacture some buzz around it.
Present your slimy self with the award.
Slap it on your labels and marketing materials.
It works because most of the general public don’t have good critical thinking skills, or are too lazy to apply them.
They fall for "it smells good because we say its a good smell" (laundry products) "it's true because I said it's true" (a certain polititian)
I have an award for "proof that AFN stoners have some working brain cells"
And another for "slowest sloppiest typist"
Just bragging......