I've read about this also. It's a common and annoying misconception that you should use UVA and I'm glad you've done some homework.
If I were you, I'd look into a reflector since a lot of the light would be wasted without. I'd also run it for the whole duration of the light period until the very end. It's a matter of debate but I strongly believe that's the right way. I have no practical experience on using UV as I've just ordered a LED UFO that's supposed to have about 5W of actual UVB. Then again, it's a Chinese product so they might either cheap out with the lens or just use UVA because it's probably cheaper and I've no way of telling which one it is. I specifically requested for 380-415nm UVB, though.
But yeah, the theory is legit and I believe in the benefits. Good luck!
EDIT: I think you know this by now but 50 cm is the max. effective range of those things, so keep it close.