Don't choose cobs based on this one is $4 less than that one mentality. Choose cobs based on room size, intensity, spacing and voltage. The 1212s are 36v Cobs, and there is a reason for that, which is diversity. Lower V cobs require higher drive current to achieve the same wattage output. As far as DIY builds, you're gonna have to do a little research to figure out what will work best for your situation. The 1812s and 1818s are 50v cobs and they are amazing lights. I didn't know anything about cobs besides of their existence till a month ago. Since then I have built 3 lights. As far as framework goes, look around at what other people are doing to get an idea of what appeals to you or will work for your space. Many many options here....And only a minimum of tools required. You are gonna need tools to build cobs from scratch DIY. Harbor Freight? Gets the job done cheap. Gonna need wire strippers, a drill, screwdrivers etc. My advice is to take one whole day to put together a parts list, and wrap your head around the whole thing. I will tell you with absolute confidence that you are gonna want to get the best cobs you can. Stick with Citi or Cree, and use Mean Well drivers. Hit up Bigsm0 for his 1812 Almost Complete Autocobs for a solid package combo of a real nice heatsink with an 1812 thermally interfaced for you, already attached. Arctic Silver paste sucks to use, and its nice to have someone do that for you that has done it a lot. Here is a cob/driver selection tool. There is two....One for Constant Current and one for Constant Voltage. Voltage x Current in amps = watts. Here is the link
http://ledgardener.com/cob-led-driver-selection-tool/
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