Hey Brad, welcome to AFN. You're in the right place to learn about autos, there's tons of good info here, you should probably start with looking at the stickied threads of the top of every forum. You might look in the coco growing forum first and try to emulate or copy a successful method someone else has tried and proven works.
Generally, with coco, you want to start feeding early in life -- but at a Dilute strength -- since coco doesn't really have much nutrient to support the growing plant.
Your light appears to be much too close as well. I'm not sure about a 250w cfl but probably 18" to start would be okay, I don't think it should be much closer.
I also don't see any circulation fan in the picture. You'll need one if you don't have one already, to keep the air around the plant leaves moving. We assume you already have an exhaust fan to exchange the air in the tent.
Coco, as a medium, messes with calcium and potassium uptake so you'll want to use a coco specific nutes if you can, Canna makes one of course, and other companies often make a coco line as well. I think guys start feeding their seedlings in coco at dilute amounts before the first week of growth ends. Your plants look hungry, let's get some feed going, light at first, then increase if the plants are responding well.
Keep your coco moist, never let it dry out. I'll check the coco stickies and see if there's an easy program to follow and link it here for you. These plants might be fairly stunted, but let's see what we can do and you'll be more well prepared for the next go round.